I just started an Adwords campaign and it seems to be working. I am getting a few views and the cost is nominal. I think it has also helped me get some search results to my blog from keywords as well. I can't say that it's the case for sure, but since I started the campaign I have received more and more views for people searching key words that I use in my blog and in my Adwords campaign. If being successful on the internet is all about building an audience, then paying for a bit of advertising is a good way to help do that. Now you need to be careful because it looks as if it can get expensive quite quickly. So far the results have been worth it.
What do you think?