Friday, March 21, 2014

Writing - Mythic Structure

When I think of mythic structure I think of Star Wars and how George Lucas used mythic structure to craft an amazing and enduring tale of good versus evil in space. It turns out that you can use mythic structure in a variety of settings. Believe it or not, you can use it in selling. I just read an article about using mythic structure to craft stories to sell. Here is the structure that was recommended:

* First, you need a hero.
* Second, you need a goal.
* Third, you need an obstacle.
* Fourth, you need a mentor.
* And fifth, you need a moral.

Using this structure to develop sales copy, advertising, and stories that sell or motivate is novel and unique. I wonder what else you can use this for?

What do you think?