I have found that listening to music while I am in the creative process helps me come up with more ideas. Is it the beat? Is it the melody? Or is it that my brain is distracted just long enough for a good idea to sneak in? I'm not sure, but it works for me. I have also found that the type of music I listen to affects the type of ideas I have. Jazz seems to bring out snappy quick ideas. Classical brings out deep and long ideas. Film music works up emotional ideas. Pop seems to help me create practical ideas. Do you have a specific type of idea you need to generate? Try listening to music that matches that type of idea and maybe it will help.
What do you think?