Looking at what Google is doing can be confusing. What is this preeminent digital age company doing? First they bought Motorola and then sold it. They bought a robot maker, a digital thermostat maker, and a drone manufacturer. So what is up? After doing some thinking, here is what I think they are doing. First, I think they are buying innovative companies. All the companies are or were at the forefront of their field. Second, I think they are buying companies for the people who work in them and the patents they own, not necessarily for the products. Motorola is a good example. When Google sold the company, they kept some of the R&D staff and many of the patents. So what does that tell us? It tells us that even Google is not quite sure what the future will look like, but it is making sure that it has the people in place to create it when it comes! No matter what your opinion of Google is, you have to admire the fact that they embrace uncertainty and know that having the right people will help them thrive no matter what the future will be like.
What do you think?