Wednesday, May 21, 2014

Observations - Microsoft Surface

Microsoft just introduced a new version of it's Surface tablet/laptop system. Microsoft claims that it can do everything a laptop can plus also be a tablet. Starting price - $799 plus $129 for the keyboard. I don't get it. If it can do everything a laptop can, why buy it? If it can also be a tablet, why buy it? You can get a Windows laptop and an android tablet for less that it costs to buy a Surface with a keyboard. So why buy it? I understand it is convenient to have both in one device, but it costs more than having 2 different devices, so why buy it?

The other thing I don't get is that Microsoft is in partnership with all the manufacturers of windows machines. By making the Surface a fully functioning laptop, it now is in direct competition with all the other Windows manufacturers. How will this affect the relationship they already have? If I was a Windows manufacturer I would not be please that the maker of my OS is now also my competitor. Further more, when someone buys a Surface, they will not be buying a laptop (or a desktop for that matter). Microsoft is going to kill off any further sales they might have had with the Surface. What are they thinking? They are going to make things worse in the long run, not better.

What do you think?

For more:
http://www.mercurynews.com/business/ci_25807872/review-microsofts-new-surface-does-it-all-8212