Sunday, May 11, 2014

Internet Business - Building A Community

I was made aware of a distinction I want to make. In building an internet business you don't want to build an audience. You want to develop community. Why? 

*  An audience is passive while a community is active. 
*  An audience is fleeting while a community is vibrant. 
*  An audience does not interact while a community is interactive. 

In the digital age it is a community you want to build, not an audience  

What do you think?