I just saw a bug exterminators truck with the tagline "we do creepy" at first I thought "well, at least it got my attention". Then after a while I thought "do you really want to be known as the guys who do creepy"? These days, when we need to get somebody's attention, it might be easy to go and find something that is novel. Unfortunately, you have to be very careful what you choose. I'm not sure that being known as the guys who "do creepy" is a wise choice.
What do you think?