Monday, June 9, 2014

Chromebook - Microsoft Misstep

In creating the Surface, Microsoft has chosen to become a hardware company. In doing so it has made all their manufacturing partners competitors. What I was not aware of was that Microsoft chose to use ARM processors in the original Surface. So not only did Microsoft turn all their manufacturing partners into competitors, they also turned their chief partner Intel into a competitor. What was the result? All their partners are now producing Chromebooks! Microsoft made a poor choice in going into the hardware business. It created competitors out of all their partners and basically pushed them into partnership with Google. Throw in the fiasco that Windows 8 was, and it makes you wonder what Microsoft is going on. Do they have any clue how to run a company?

What do you think?