There is no way to be original on purpose. There is no magic formula or incantation or method So don't bother. Just be yourself on the page. Find things you want to write about and write about them with passion. People will find you and you will build an audience if you write with passion and be yourself. Write everyday. Write short posts, long posts, funny posts, interesting posts - any post! Just write and the audience will find you.
What do you think?