Tuesday, April 12, 2016

Advertising

Advertising pays for so much in our lives. But, how effective is advertising? I can't remember when the last time I clicked on an ad. I can tell you that very few people click on the ads on my blog (unfortunately). I think we have all become immune to the allure of mass marketing. So does anything still work? I think permission marketing works, but it leaves all the power and control in the customer. I don't think much of anything else works. Unfortunately corporations still spend billions on marketing and advertising. On the other hand, it does pay for all the free stuff we get to do and use (like Google).

What do you think?