Internet Business - Building An Audience

Copyblogger had some good advice on how to build an audience. They recommend:
* Define who you are (and be true and consistent to that)
* Find your core target (people who believe in you)
* Encourage them to spread the word (word of mouth internet style)
I would add that you need to work on building an audience as well as work on building your business (whatever that might be).

What do you think?

http://www.copyblogger.com/smaller-target/