Thursday, December 10, 2015

Tim Cook dismisses Chromebooks

There is a story out that Tim Cook (CEO of Apple) dismissed Chromebooks as just cheap “test machines”. I think this is very interesting. The last time a major CEO dismissed Chromebooks was when Steve Ballmer (former CEO of Microsoft) did back in 2009. Since then Chromebook market share has grown. This is especially true in the education sector where Google has estimated that Chromebooks will outnumber all other devices in schools by the end of 2015. Since Steve Ballmer is no longer the CEO of Microsoft, does this mean Tim Cook will eventually be out as well? I think it is not a good idea to underestimate Chromebooks. They fill a need no one else is addressing and thus they will continue to increase market share especially in the education sector where they are well suited.

What do you think?